Nicolas Willson Futsol
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Written by Menswear Style
30th November 2022
/ In Conversation with Nicolas Willson of Futsol
Premium, stylish, sophisticated football apparel for on and off the pitch. Futsol draw inspiration from the simple pleasure of playing with the ball. They see beauty in the ball, in the places where games of football are enjoyed around the world and those moments of shared connection and joy.
In a recent episode of the MenswearStyle Podcast we interviewed Nicolas Willson, Founder of Futsol about his love for sport and how the journey with his new football inspired clothing brand began during the Covid-19 global pandemic. Our host Peter Brooker and Nicolas talked about design and fabrics, market positioning, why they’re not promoting the brand during the World Cup, retail partners, raising capital, and their latest collaboration collection with Printed Goods.
“I was born and raised in London, and I’ve always been a keen sportsman, whether football, rugby, tennis, cricket, skiing, etc. I moved to New York for my studies which led to working within the digital marketing industry. I was playing a lot of amateur football after work and I recognised that my experience of playing football hadn’t changed for 20 years. All around me there were these experiences from fitness studios such as Barry’s Bootcamp where they captured a community and people stayed and hung out at the bar afterwards. Football still had the process of turning up and paying a fiver to the organiser. I was always disappointed by the experience which was often badly organised and hadn’t evolved. Over the past 20 years I’ve often thought there was an opportunity to bring the amateur football experience to a new level, which is something that we are aiming to do with Futsol. Firstly, the product and then experiences and community will follow.”
This is a shortened transcribed edit of episode 185 of the MenswearStyle Podcast with Nicolas Willson, Founder of Football Inspired Clothing Futsol.co. You can listen to the full version on Apple Podcasts, Spotify, or your favourite podcast player.